We were so inspired by the re-launch of the Palladium brand, we wanted to know more about the man behind the campaign. Read on.
Barney hails from the suburbs of London, England and has been in marketing for twenty years. Barney’s first job was in the software business at Lotus Development, which took him through the launch of Windows, the emergence of the internet, and eventually gave him the opportunity to move across the Atlantic to the company’s headquarters in Boston. After IBM acquired Lotus, Barney looked for an opportunity to get back to a fast paced, fast growth environment and joined Puma, switching from software to sneakers. He spent seven years as VP of Marketing for Puma North America during the brands rapid growth period. In early 2009 K-Swiss tapped Barney to re-launch Palladium, a sixty year old French boot brand that they had just acquired. Barney is responsible for developing the Palladium brand strategy and the re-launch of this iconic brand.
My Brand: Palladium Boots, an authentic boot brand founded in Lyon, France in 1947 and originally worn by the French Foreign Legion. Re-launched in 2009.
My Generation: Born in 1971, so my late teens coincided perfectly with the birth of electronic music. 1988, the summer of love.
Notable high: The Boston Red Sox winning the 2004 World Series and the Boston Celtics winning the 2008 NBA championship.
Notable low: The England soccer team not winning anything, ever.
A quote to live by: My therapist thinks Im too judgmental, but thats because he is an idiot: Anon
My Mission: Professionally, to build Palladium into a long term volume brand that retains it’s desirability as it grows, and to always keep something special for those that were onto us first.
My Fave web site:
www.wilsonbrothers.co.uk for bike porn
www.selectism.com for menswear
www.gawker.com for trashy news
www.racked.com for what’s going on in NYC
www.streetpeeper.com for what’s being worn
www.youtube.com to watch clips of the Daily Show with Jon Stewart
My Social Networks: England, Boston, New York, Los Angeles. All connected via Facebook.
Finish this quote: What the world needs more than anything right now is… Truth in journalism. The US media has basically taken sides, which has destroyed any integrity left in the profession. The news can’t be trusted. Sad but true.
For more information in relation to the latest campaign by Palladium, you can visit the web site by cliking here. We recomend taking some time out to view the documentaries. Amazing.
